Wine-image rating form

Page 1 of 4 - Welcome to the Wine Image Rating Study

You will be rating 40 wine advertisement images across two sets. Please provide your details below to begin.

Your experience in wine marketing (1-5 scale):
⚠ Please rate your wine marketing experience.

Page 2 of 3 - Image Set 1

1 / 20

Relevance — how well does the image match the brief?
  • Wine: Deep-red, full-bodied & fruity
  • Glass: Tall red-wine stem
  • Props: Elegant lighting; acidity + fruit symbol
  • Mood: Luxury backdrop, photorealistic
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

2 / 20

Relevance — how well does the image match the brief?
  • Wine: Pale-gold extra-dry sparkling
  • Glass: Crystal flute
  • Props: Marble sea view; citrus curl; seashell
  • Mood: Crisp morning light, deluxe terrace
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

3 / 20

Relevance — how well does the image match the brief?
  • Wine: Provence rosé blush
  • Glass: Tall flute
  • Props: Pomegranate; pink-grapefruit twist
  • Mood: Sunset picnic, lavender rows
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

4 / 20

Relevance — how well does the image match the brief?
  • Wine: Ruby Cabernet (tannic)
  • Glass: Cut-crystal goblet
  • Props: Garnet gems; cacao pod
  • Mood: Art-deco lounge, warm brass
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

5 / 20

Relevance — how well does the image match the brief?
  • Wine: Electric-magenta sangria
  • Glass: Stemless goblet w/ fruit
  • Props: Citrus rounds; berries; fairy lights
  • Mood: Rooftop golden hour, playful
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

6 / 20

Relevance — how well does the image match the brief?
  • Wine: Pale-straw Albariño
  • Glass: Slim tulip
  • Props: Wet slate; seashells; lime
  • Mood: Sea-spray breeze, cool greys
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

7 / 20

Relevance — how well does the image match the brief?
  • Wine: Albariño overhead macro
  • Glass: Slim tulip
  • Props: Shattered shells; sea-salt mist
  • Mood: Early-morning slate, teal-grey
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

8 / 20

Relevance — how well does the image match the brief?
  • Wine: Crystal-clear ice-wine
  • Glass: Frosted mini-flute (ice)
  • Props: Frozen grape; icicle shards
  • Mood: Ice-hotel, arctic-blue LEDs
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

9 / 20

Relevance — how well does the image match the brief?
  • Wine: Sparkling cherry-red Lambrusco
  • Glass: Vintage tulip mid-splash
  • Props: Hovering strawberries
  • Mood: Retro '60s kitchen, Kodachrome
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

10 / 20

Relevance — how well does the image match the brief?
  • Wine: Midnight-ink Malbec
  • Glass: Tall Bordeaux stem
  • Props: Black-plum wedge; violet petals
  • Mood: Zen ink-wash studio, spotlight
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

11 / 20

Relevance — how well does the image match the brief?
  • Wine: Sun-yellow Chenin Blanc
  • Glass: Rounded bowl
  • Props: Pineapple slice; honeysuckle sprig
  • Mood: Greenhouse dapple light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

12 / 20

Relevance — how well does the image match the brief?
  • Wine: Dark-auburn Tempranillo
  • Glass: Etched goblet
  • Props: Smoked-paprika dust; dried fig
  • Mood: Desert camp, lantern glow
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

13 / 20

Relevance — how well does the image match the brief?
  • Wine: Nearly-black Petit Verdot
  • Glass: Large Bordeaux bowl
  • Props: Blueberries; graphite shard
  • Mood: Modern gallery plinth
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

14 / 20

Relevance — how well does the image match the brief?
  • Wine: Rosé-gold Brut sparkling
  • Glass: Slender flute
  • Props: Croissant; raspberries; chalk
  • Mood: Countryside brunch
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

15 / 20

Relevance — how well does the image match the brief?
  • Wine: Garnet Nebbiolo
  • Glass: Designer bowl
  • Props: Rose petal; leather; cherry
  • Mood: High-contrast studio
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

16 / 20

Relevance — how well does the image match the brief?
  • Wine: Icy Sauvignon Blanc
  • Glass: Thin crystal goblet
  • Props: Single gooseberry; marble
  • Mood: Loft kitchen, crisp whites
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

17 / 20

Relevance — how well does the image match the brief?
  • Wine: Txakoli (high pour)
  • Glass: Short Basque tumbler
  • Props: Sea spray; wet basalt
  • Mood: Atlantic pier, cool greys
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

18 / 20

Relevance — how well does the image match the brief?
  • Wine: Brut Nature Cava
  • Glass: Flute on ice block
  • Props: Micro-bubbles; cold haze
  • Mood: Nordic blue back-light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

19 / 20

Relevance — how well does the image match the brief?
  • Wine: Steely Chablis
  • Glass: ISO Chardonnay stem
  • Props: Oyster shell; half lemon
  • Mood: White-marble bar, clinical clean
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

20 / 20

Relevance — how well does the image match the brief?
  • Wine: Nero d'Avola pour
  • Glass: Tall Bordeaux tulip
  • Props: Dark bottle; splash crown
  • Mood: Matte black studio, rim light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

Page 3 of 4 - Image Set 2

1 / 20

Relevance — how well does the image match the brief?
  • Wine: Deep-red, full-bodied & fruity
  • Glass: Tall red-wine stem
  • Props: Elegant lighting; acidity + fruit symbol
  • Mood: Luxury backdrop, photorealistic
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

2 / 20

Relevance — how well does the image match the brief?
  • Wine: Pale-gold extra-dry sparkling
  • Glass: Crystal flute
  • Props: Marble sea view; citrus curl; seashell
  • Mood: Crisp morning light, deluxe terrace
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

3 / 20

Relevance — how well does the image match the brief?
  • Wine: Provence rosé blush
  • Glass: Tall flute
  • Props: Pomegranate; pink-grapefruit twist
  • Mood: Sunset picnic, lavender rows
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

4 / 20

Relevance — how well does the image match the brief?
  • Wine: Ruby Cabernet (tannic)
  • Glass: Cut-crystal goblet
  • Props: Garnet gems; cacao pod
  • Mood: Art-deco lounge, warm brass
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

5 / 20

Relevance — how well does the image match the brief?
  • Wine: Electric-magenta sangria
  • Glass: Stemless goblet w/ fruit
  • Props: Citrus rounds; berries; fairy lights
  • Mood: Rooftop golden hour, playful
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

6 / 20

Relevance — how well does the image match the brief?
  • Wine: Pale-straw Albariño
  • Glass: Slim tulip
  • Props: Wet slate; seashells; lime
  • Mood: Sea-spray breeze, cool greys
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

7 / 20

Relevance — how well does the image match the brief?
  • Wine: Albariño overhead macro
  • Glass: Slim tulip
  • Props: Shattered shells; sea-salt mist
  • Mood: Early-morning slate, teal-grey
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

8 / 20

Relevance — how well does the image match the brief?
  • Wine: Crystal-clear ice-wine
  • Glass: Frosted mini-flute (ice)
  • Props: Frozen grape; icicle shards
  • Mood: Ice-hotel, arctic-blue LEDs
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

9 / 20

Relevance — how well does the image match the brief?
  • Wine: Sparkling cherry-red Lambrusco
  • Glass: Vintage tulip mid-splash
  • Props: Hovering strawberries
  • Mood: Retro '60s kitchen, Kodachrome
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

10 / 20

Relevance — how well does the image match the brief?
  • Wine: Midnight-ink Malbec
  • Glass: Tall Bordeaux stem
  • Props: Black-plum wedge; violet petals
  • Mood: Zen ink-wash studio, spotlight
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

11 / 20

Relevance — how well does the image match the brief?
  • Wine: Sun-yellow Chenin Blanc
  • Glass: Rounded bowl
  • Props: Pineapple slice; honeysuckle sprig
  • Mood: Greenhouse dapple light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

12 / 20

Relevance — how well does the image match the brief?
  • Wine: Dark-auburn Tempranillo
  • Glass: Etched goblet
  • Props: Smoked-paprika dust; dried fig
  • Mood: Desert camp, lantern glow
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

13 / 20

Relevance — how well does the image match the brief?
  • Wine: Nearly-black Petit Verdot
  • Glass: Large Bordeaux bowl
  • Props: Blueberries; graphite shard
  • Mood: Modern gallery plinth
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

14 / 20

Relevance — how well does the image match the brief?
  • Wine: Rosé-gold Brut sparkling
  • Glass: Slender flute
  • Props: Croissant; raspberries; chalk
  • Mood: Countryside brunch
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

15 / 20

Relevance — how well does the image match the brief?
  • Wine: Garnet Nebbiolo
  • Glass: Designer bowl
  • Props: Rose petal; leather; cherry
  • Mood: High-contrast studio
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

16 / 20

Relevance — how well does the image match the brief?
  • Wine: Icy Sauvignon Blanc
  • Glass: Thin crystal goblet
  • Props: Single gooseberry; marble
  • Mood: Loft kitchen, crisp whites
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

17 / 20

Relevance — how well does the image match the brief?
  • Wine: Txakoli (high pour)
  • Glass: Short Basque tumbler
  • Props: Sea spray; wet basalt
  • Mood: Atlantic pier, cool greys
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

18 / 20

Relevance — how well does the image match the brief?
  • Wine: Brut Nature Cava
  • Glass: Flute on ice block
  • Props: Micro-bubbles; cold haze
  • Mood: Nordic blue back-light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

19 / 20

Relevance — how well does the image match the brief?
  • Wine: Steely Chablis
  • Glass: ISO Chardonnay stem
  • Props: Oyster shell; half lemon
  • Mood: White-marble bar, clinical clean
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

20 / 20

Relevance — how well does the image match the brief?
  • Wine: Nero d'Avola pour
  • Glass: Tall Bordeaux tulip
  • Props: Dark bottle; splash crown
  • Mood: Matte black studio, rim light
Appeal — would you use this in an advert? (1 = reject, 5 = ready)
⚠ Please answer both questions for this image.

Page 4 of 4 - Final Questions

Age range:
⚠ Please select your age range.
Professional background:
⚠ Please select your professional background.
Experience with marketing/advertising:
⚠ Please select your marketing experience level.
Did you notice any stylistic differences between Image Set 1 (first 20 pictures) and Image Set 2 (last 20 pictures)?
⚠ Please indicate if you noticed stylistic differences.
Which image set did you prefer overall?
⚠ Please indicate your preference.
What factors most influenced your ratings? (select all that apply)
⚠ Please select at least one factor.
Any additional comments about the images? (optional)